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Apple is trying to make amends. Following their recent apology for secretly slowing down phones to avoid battery fatigue, Apple has now lowered the iPhone battery replacement price by $50 — from $79 to $29.
Public outcry to Apple’s confession about deliberately slowing down the iPhones was swift and unwavering. Many believing that this was Apple’s way of coaxing their clientele to upgrade to the latest iPhone. However, Apple’s angle was that it was a necessary move to ensure phones lasted “as long as they could” and to prevent unexpected shutdowns. Apple is also facing five class action lawsuits, involving consumers in Texas, Illinois, California and New York.
In a recent statement, Apple announced the reduction in battery replacement costs for anyone with an iPhone 6 or later whose battery needs to be replaced, available worldwide through December 2018.
To regain the trust of their customers, Apple has decided to take the following steps, as per their message to their customers:
Apple is reducing the price of an out-of-warranty iPhone battery replacement price by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, available worldwide through December 2018. Details will be provided soon on apple.com.
Early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.
As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age.
Personally, I have seen my iPhone6s slow down significantly over the last few months. If you too have an iPhone 6s and experience unexpected shutdowns, Apple has a replacement program already in place, a must see.
While its easy to assume that Apple deliberately slows down the phones to promote an upgrade, I want to believe the power management aspect of this issue. Needless to say, I will be following this issue closely, over the next few weeks. It will be interesting to see what Apple doles out to us customers to monitor battery health and the need to replace.
If you are an iPhone user and have noticed a significant slowdown with recent updates, would love to hear back from you with a comment about your next steps – Please drop a line below.