Loyalty Program Strategy – Introduction In part two, we did a comparison between fixed points and flexible points. Highlighting their…
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Strategy
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The Air Miles reward program was launched in 1992 and has been a mainstay of the loyalty market since. It…
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I love planning trips. Local transportation is one aspect of a trip I always budget and plan for. Uber or…
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That one time was pure luck; won’t happen again. Then it does. You fumble, stumble and faceplant. This is true…
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One thing I learnt pretty quickly in this hobby is the “Earn and Burn” philosophy. Unless I am saving for…
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It’s all about that bass. Base worth of your miles and points that is. Cents Per Mile or CPM is…
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Each one of us has our ways. Travel tools come very handy not only in decision making but also help us navigate…