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Last week, Air Canada rolled out a limited-time Aeroplan Status Extension offer to help eligible members maintain their current Aeroplan Elite Status until December 31, 2024. The offer was highly targeted, and like clockwork, popular forums were abuzz with half-cooked theories between the haves and have-nots. I contacted Air Canada for an official response to clarify this offer’s criteria, timing and intended audience. It was an exercise in expectation setting as I had started to hear directly from readers who were puzzled about their non-inclusion and Elite members who had done the hard yards earlier in the year and were now miffed at the airline for making status extensions easier for others.
Aeroplan Status Extension – Until December 31, 2024
Unlike previous years, not all Aeroplan members are eligible for this status extension offer. This offer is exclusively targeted to Select Aeroplan Elite members who are also primary cardholders of an eligible Aeroplan co-branded credit card. Although the emails were sent on September 22, the offer is valid from September 1, 2023, at 00:01 EST, and October 31 31, 2023, at 11:59 p.m. EST.
To qualify for this offer, targeted members must earn at least 10,000 Aeroplan points from eligible Aeroplan Co-Branded Credit Card purchases (net of returns) during the offer period. Eligible Earn includes base and category accelerator earnings of Aeroplan points on your eligible Aeroplan Co-Branded Credit Card but excludes welcome, acquisition, campaign, or conversion points.
If you hold more than one eligible Aeroplan Co-Branded Credit Card, you can accumulate the Eligible Earn across all your cards to reach 10,000 points. However, the offer will be awarded only once per eligible Aeroplan member (primary cardholder who received the offer email).
Aeroplan Status Extension – Air Canada’s official response
As mentioned, I had reached out to Air Canada for an official response, specifically on the qualifying criteria of the offer, timeline, and if other Elite members could hope to see status extension offers as well. To which they responded with;
I can confirm that this was an exclusively targeted to members who meet a specified criterion. Several factors are considered when we undertake a targeted campaign: historical loyalty, tenure, engagement profile, and geography. So if a member was not the intended recipient of this offer by email, I can confirm that they are not eligible. It’s effective from Sept 1, meaning points earned the first few weeks of Sept will count towards the offer. But we are not extending the validity period.
Aeroplan’s official response provides valuable insights into the exclusive nature of the special status extension offer and what it means for Aeroplan members who did not receive it. Let’s delve into what this response signifies for members, particularly those who may have missed out:
- The response clarifies that the offer was exclusively targeted to a specific group of members who meet specific criteria. This means that not all Aeroplan members were included in this promotion, even if they hold Elite Status.
- The criteria for targeting members include historical loyalty, tenure, engagement profile, and geography. These factors collectively determined the eligibility of members for this offer.
- Historical loyalty implies that Aeroplan considered its members’ long-term commitment and loyalty, including factors like the years a member has been actively engaged within Aeroplan’s eco-system. Longer-standing members may have been given preference in this offer as a gesture of appreciation for their loyalty over the years.
- Engagement profile could include factors like how frequently a member uses the Aeroplan Co-Branded Credit Cards and the $ spent on flights taken with Air Canada.
- It’s possible that Aeroplan targeted members in specific geographic areas where they are looking to boost participation or engagement.
And yet, I am seeing several data points on the profiles of members targeted for this offer campaign, which do not align with the criteria listed above. While it may be disappointing for members who did not receive the offer, it’s an opportunity to reflect on their engagement with the program. For those that received the email – yay you – an easy 10,000 points from eligible purchases on Aeroplan Credit Card will extend the Aeroplan Elite Status until the end of 2024.
What are your thoughts on Air Canada’s official response? Share with a comment below.