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American Express has launched a limited-time transfer bonus that may interest Canadian cardholders who are eyeing a hotel redemption. From October 1 to 31, 2025, Membership Rewards® points can be transferred to Hilton Honors with a 50% bonus. This promotion is valid across Canadian-issued American Express cards that earn Membership Rewards points.
Amex Canada – 50% bonus on Hilton Honors transfer
The transfer window for this limited-time offer is between October 1 (12:00:01 am ET) and October 31, 2025 (11:59:59 pm ET). The standard Conversion ratio for MR to Hilton Honors is 1:1 (1,000 Membership Rewards points = 1,000 Hilton Honors points). Under this offer, the same 1,000 MR points = 1,500 Hilton Honors points. Members can transfer in increments of 100, and the bonus component may take up to eight weeks after October 31, 2025, to appear in the Hilton account.
Unlike the U.S., Canada does not have a Hilton-branded credit card to easily accumulate Hilton Honors points. This leaves Amex Membership Rewards as one of the few meaningful Canadian pathways to build a Hilton balance. For members with a specific Hilton redemption in mind, this transfer bonus provides a rare opportunity to top up balances more efficiently.
Should you transfer Amex MR to Hilton Honors?
While Hilton points can be useful, it’s worth emphasizing that Amex MR points in Canada are generally most valuable when redeemed for flights, particularly through airline transfer partners such as Aeroplan, Avios, or Flying Blue. These programs often provide significantly outsized value per point compared to hotel transfers. That said, this offer can make sense under the right circumstances. If you already have a planned stay and need extra Hilton points to complete the booking, or to reduce out-of-pocket costs and stretch points across multiple nights.
Unless you have a redemption lined up, avoid transferring MR points to Hilton solely because of the bonus. Hilton redemptions are dynamically priced, and luxury properties in popular cities often run 100,000+ points per night, eroding the advantage of the transfer. Since bonus points may take up to eight weeks after the promotion ends to arrive, this offer is not ideal if you need an immediate boost to secure availability. In most cases, airline redemptions will continue to offer stronger cents-per-point value than Hilton transfers. Consider opportunity cost carefully.
Takeaway
The 50% Hilton Honors transfer bonus is a niche opportunity for Canadian Amex cardholders. While Membership Rewards points remain most powerful when directed toward flights, this promotion provides a practical way to extract extra value for hotel stays, especially given the absence of a Hilton co-brand card in Canada.
If you have an upcoming Hilton booking where topping up your account would save cash or unlock a better property, this could be the right time to move points. Just make sure to confirm award availability before transferring, and keep in mind the lag in bonus crediting.
For those without a specific redemption in mind, the best advice is to hold onto your MR points and wait for high-value flight opportunities.
