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WestJet and Tim Hortons have announced a new partnership that will bring Tim Hortons coffee onboard WestJet flights beginning November 30, 2026. The relationship will expand into a loyalty partnership in 2027, allowing members to link their WestJet Rewards and Tims Rewards accounts and earn WestJet points on eligible Tim Hortons purchases.
WestJet and Tim Hortons Partnership
Starting November 30, WestJet will serve a new Tim Hortons blend called Flight Roast on flights that currently offer in-flight refreshments.
According to WestJet, Flight Roast was developed specifically for the partnership and is intended to taste its best at cruising altitude. The blend uses 100% Premium Arabica coffee, roasted to a full medium roast, and Tim Hortons describes the flavour profile as smooth and balanced, with notes of toasted nuts, cocoa, and red fruit.
Can you earn WestJet points at Tim Hortons?
Yes. Beginning in 2027, WestJet Rewards and Tims Rewards members can link their accounts. Once linked, members can earn WestJet points on eligible purchases at Tim Hortons while continuing to participate in Tims Rewards. Both companies are also planning exclusive offers and promotions for linked members upon launch.
The exact earning structure hasn’t been announced yet. We don’t know whether members will earn a fixed number of WestJet points per dollar, whether earning will be tied to particular products or spending thresholds, or whether there will be periodic bonus offers.
If you’re buying a coffee or breakfast at Tim Hortons anyway, earning a few WestJet points along the way is effectively incremental value. Those individual transactions may not look like much, but frequent small purchases can become a useful source of points over the course of a year.
Case in Point – Earning WS points with Skip orders
WestJet is quietly building an everyday rewards ecosystem
The Tim Hortons announcement also makes more sense when viewed as part of the bigger changes happening at WestJet Rewards. WestJet has been steadily moving the program beyond earning rewards primarily from flights and credit cards and into everyday Canadian spending.
A major example is the partnership between WestJet Rewards and Canadian Tire’s Triangle Rewards. Members can now link their accounts and earn WestJet points alongside Canadian Tire Money on eligible purchases at participating Canadian Tire Corporation banners, including Canadian Tire, SportChek and Mark’s. The relationship works in the other direction too: eligible WestJet purchases can earn Canadian Tire Money, and members can convert WestJet points into Canadian Tire Money.
Then there’s Skip. Members can link their WestJet Rewards and Skip accounts and earn WestJet points through eligible Skip offers. Linking also includes 500 WestJet points and six months of Skip+, and you can redeem WestJet points for Skip credits.
WestJet has also added TELUS to its growing roster of everyday partners, further expanding the opportunities to earn outside the airport.
The most useful loyalty partnerships tend to be the ones that don’t require us to change our spending habits. If I was going to order from Skip, buy something at Canadian Tire, or grab a coffee at Tim Hortons anyway, the incremental value lies in being able to layer WestJet Rewards onto that transaction.
And depending on how the final Tim Hortons earning rules are structured, there could eventually be interesting opportunities to stack rewards — Tims Rewards, WestJet points, and the rewards earned from the credit card used to pay for the purchase. We’ll have to wait for the 2027 details before doing the math.
Another important piece of the WestJet Rewards earning ecosystem is its co-branded RBC credit cards. For frequent WestJet flyers, the WestJet RBC World Elite Mastercard provides another way to earn WestJet points on everyday spending, in addition to the points earned through WestJet’s growing collection of retail partners. A Tim Hortons purchase could eventually earn Tims Rewards and WestJet points through the linked loyalty accounts, while paying with a WestJet RBC credit card could add another layer of WestJet points from the credit card spend itself. The same principle applies across partners such as Skip and Canadian Tire, where linking loyalty accounts and choosing the right payment card can turn an ordinary everyday purchase into multiple layers of rewards.
We’ve previously taken a closer look at the WestJet RBC World Elite Mastercard and why we think it can still make sense as a keeper card, particularly for families who regularly fly WestJet.
The Canadian airline coffee battle
Each of Canada’s major airlines is increasingly using its onboard food and beverage offering as another extension of its brand. WestJet’s move to Tim Hortons gives it perhaps the most instantly recognizable Canadian coffee brand of the three.
Air Canada uses Lavazza as its coffee of choice, while Porter takes a more local approach. Its onboard coffee comes from Quebec-based Café Saint-Henri, alongside tea from Toronto’s Sloane Fine Tea Merchants.
I suspect plenty of Canadian travellers will have opinions on that matchup 🙂
PMB Takeaway
WestJet Rewards is increasingly trying to become a program members interact with between trips, not just when they’re booking or taking a flight. Canadian Tire/Triangle, Skip, TELUS and now Tim Hortons all point in that direction.
For points collectors, the more everyday transactions that can generate travel rewards, particularly when those rewards can be stacked with an existing retail loyalty program and a credit card, the easier it becomes to build a meaningful balance without getting on an airplane.
We don’t yet know how many WestJet points a Tim Hortons purchase will earn, which purchases will qualify, or exactly when account linking will launch in 2027. For now, WestJet passengers get their first taste of the partnership when Flight Roast starts pouring onboard on November 30, 2026. And sometime next year, that Double Double on the ground might start getting you a little closer to your next flight.
